If you're a fan of "Shark Tank," chances are you saw the
pitch for Felt
, a free app that lets people create and mail handwritten cards, for a cost of $3, from their iPhones and iPads. The company launched a quirky Father's Day campaign
called The Dad Gift Collection, which pairs handwritten cards with gift cards containing unexpected copy. "If I
bribe you with this, will you please not vote for Trump?" begs an Applebee's gift card. "I love you enough to tell you that Costco is not a pants store," says a Macy's card. And my personal favorite:
"You taught me if you want it done right, you have to do it yourself. "So buy your own damn gift, dad," says the Home Depot card. Humanaut
created the campaign.