Spending on programmatic display advertising is rising in Germany, and is expected to more than double in 2016 from investment two years ago, according to data from Bundesverband Digitale Wirtschaft
(BVDW). Net ad spending on programmatic placements was $298 million in 2014, it rose 45% in 2015 amounting to $433 million, and should hit $628 million in 2016. The high growth comes despite the fact
that programmatic decision-makers polled in Dec. 2015 by YouGov and Adform said they had too little control over their own data, and 42% cited a lack of transparency about how advertiser data is used
by third parties involved in programmatic transactions.
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