Commentary

Even Uber Can Get Overwhelmed By The Data

Jealous of Uber's wealth of detailed user data? According to their eCRM Manager Wayne Miller, even this master of data can get overwhelmed by it all and finds it best to start with small actionable uses of data points. Warner Music Group's Itay Rahat, Director of CRM Product offers some example of the little things that work. MODERATOR Jennifer Perry, Associate Director, Customer Insight and Strategy, Merkle. PANELISTS Wayne Miller, eCRM Manager, Uber, Itay Rahat, Director of CRM Product Strategy, Warner Music Group
and Janine Silva, Senior Marketing Manager, Investopedia.

Find the rest of the panel, and more, at our Email insider Summit Agenda page here.

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