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MCommerce A Daily Reality For 1 In 10 Millennials -- One In Three Purchases Involve Cross-Channel

  • Campaign, Monday, June 20, 2016 11:10 AM

Mobile shopping is becoming an everyday activity for a significant number of consumers, new data shows, with 2.5m Brits - 5% of adults - saying they buy on mobile at least daily. Among 18-34 year olds, the proportion buying on mobile every day was twice as high, at 10%. The findings are from a UK-wide ICM study of 2,000 people, released as part of a new report from Criteo.

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