KBS named Patrick Scissons as global chief creative officer, based in New York. Scissons joins the agency from Grey Canada where he most recently served as chief creative officer, overseeing mass
consumer, digital and social work for Volvo, Procter & Gamble, Diageo, Brown-Forman, GlaxoSmithKline, Post Foods and Moms Demand Action for Gun Sense in America. He is credited with the branding
and launch of Moms Demand Action for Gun Sense in America, an advocacy group founded in December 2012 following the Newtown shooting. Prior to Grey, Scissons founded "Birthplace," a digital agency
that was acquired by WPP in 2011. Before that, he held senior roles at BBDO and Saatchi & Saatchi. "Patrick was our instant and unanimous choice," said Guy Hayward, global CEO of KBS. "As a tech
entrepreneur he loves the possibilities that technology provides creatives, what he has done in transforming Grey's creative output is enviable and he has experience working nationally and
internationally. On top of that, he appreciates the variety of skills and personalities that make up the KBS leadership team."