Around the Net
Reactivation Campaigns Protect Open And Click-Through Rates
- The Drum, Wednesday, June 22, 2016 10:38 AM
When only 79% of commercial emails land in the inbox, the best way to awaken a dormant subscriber or clean house is to run a reactivation campaign. The importance of a reactivation campaign is that it can avoid the negative impact on your email open and click-to-open rates due to a large portion of the list being cold, especially if nearly one-third of emails are not being received.
