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Group M Predicts Print And TV Will Bear The Brunt Of Lower Ad Spend

  • Campaign, Tuesday, June 28, 2016 8:05 AM

Adam Smith, futures director at Group M, said brands will "invest less" because of the uncertainty, but maintained it will be "a difference of degree, not magnitude." He suggested that traditional media such as print and TV would be likely to bear the brunt as internet advertising continue to enjoy "forward momentum."

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