The agency will provide above-the-line, brand and strategic support across the Frijj range. It already works on Müller's yoghurt and dessert products, including Müller Corner,
Müllerlight and Müller Rice. A spokeswoman for Müller told Campaign there was no creative agency partnering with Frijj last year, with the majority of work focused on
digital media and carried out by Zone.
Read the whole story at Campaign »