Boston-based Connelly Partners has acquired digital shop Almighty, also located in the Boston area. Terms weren’t disclosed.
Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client New Balance to the table, along with other clients including Timex, furniture maker Flexsteel Industries, Revision, running apparel maker Tracksmith and sports lifestyle brand 47.
“Connelly Partners will reshape the dynamic in the agency marketplace with the addition of Almighty’s exceptional digital ideation and our capabilities and scale,” stated Connelly President Steve Connelly. “We’ve been investing in expertise in everything from behavioral research to gaming and shopper marketing to keep our midsize agency ahead of large agencies for years. The addition of Almighty will give our clients an edge in creating an empathic, seamless marketing experience for consumers.”
Almighty was founded in 2004 by CEO Chris Smith; Chief Strategy Officer, Ian Fitzpatrick, and Chief Creative Officer, RJ Evans. Almighty’s 22 employees will relocated to Connelly Partners’ office in Boston’s South End, bringing CP’s headcount to over 150 and agency revenue to over $25 million.
Connelly, found in 1999, has a client roster that includes American Express Travel, A&E Networks, American Tourister, BJ’s Wholesale Clubs, Four Seasons Hotels and Resorts and the Massachusetts State Lottery.