Stanford Children's Health (SCH) is introducing its first campaign under its new agency of record Hub Strategy and Communication following a formal review. The incumbent agency was Office.
Developed by the agency’s San Francisco office, the integrated campaign is designed to stand apart from traditional medical advertising that tends to show stock images of doctors in white lab coats, a tiny baby hand holding onto an adult finger, and smiling elderly people. To that end, previous SCH campaigns used photographs of happy, healthy children to convey its "extraordinary care" message.
This campaign, instead, uses straight-forward and playful writing to highlight Stanford’s services. Visually, the campaign features "whimsical" watercolor images reminiscent of children’s artwork. The agency selected Oakland-based Lindsay Gardner as the featured artist who coincidentally delivered her own baby at Lucile Packard Children’s Hospital Stanford, part of the SCH network.
The campaign kicked off with radio and digital ads that launched in the Bay Area on July 4 to be followed by online video and out-of-home signage that will debut in about two weeks.
SCH is the Palo Alto, CA-based health network with over 725 doctors in more than 60 Bay Area locations.