Around the Net
Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
- Campaign, Friday, July 8, 2016 7 AM
Media buyers are no longer generating the biggest profit margins in the marcoms sectors due to a long-term squeeze, according to new research from Kingston Smith, which shows that PR agencies are generating the highest profit margins at 13% for the first time. This is calculated by dividing total operating profit for the firms by their total gross profit.
