Travel + Leisure Revamps Digital Travel Guides

Time Inc.’s Travel + Leisure is relaunching their digital travel guides, as well as debuting the Travel Guide mobile app, to expand its tools and resources for travelers.

There are 46 city guides available on the app, ranging from Atlanta to Zurich. The free app, available on iOS and Android, “will continue to add destinations and update content on an ongoing basis,” per a statement. The digital Travel + Leisure travel guides are available online as well.

L/Certified by Lexus is the launch sponsor of the Travel Guide app.

Travel + Leisure editor Nathan Lump told Publishers Daily that the new guides are “highly curated,” with a focus on destination attractions that the magazine's editors and contributors “feel are most exciting right now, all presented in an easily navigable map-based format.”



Lump said the relaunched online travel guides combine T+L content, various commerce initiatives, booking partners and social channels to “assist travelers who are doing research and planning.”

Indeed, one of the brand’s priorities, he stated, is to “leverage technology to be the best partner to our audience across their entire travel experience.”

A key feature of the app is that it allows users to create custom itineraries using T+L’s curated recommendations. The user “favorites” a location’s hotels, restaurants, shops, bars and things to do to build their own itinerary — and the app will map out each spot.

For example, if a user wants to hit up a restaurant and then a bar in New Orleans, the app will show the user how to get from point A to point B. Users also have the option to book hotels directly from the app.

The guides in the app are downloadable to users’ devices so that the maps and information can be accessed offline without cell service of WiFi.

The new guides also include travel information, such as the best times to visit and travel tips.

Before this relaunch, the guides were an aggregation of existing Travel + Leisure content about a destination.

So far, the few reviews for the app on iTunes and Google Play are positive. Users praise the app’s ability to combine the features of multiple travel apps into one.

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