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Channel 4 Launches A PhD In TV Advertising Neuroscience

  • Campaign, Tuesday, July 19, 2016 8:57 AM

Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising. The successful applicant to the three-year course will meet regularly with Channel 4’s consumer insight team to update on the progress of their research in cognitive neuroscience of television watching and the advertising experience. 

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