Around the Net
What Impact Could DMARC Changes Have On Your Deliverability Rates?
- Marketing Land, Wednesday, July 20, 2016 9:59 AM
Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based Message Authentication, Reporting & Conformance), a change that could cause some brands’ deliverability rates to plummet. Change is coming. DMARC authentication is becoming an important part of the email marketing landscape.
