Just in time for the Olympic games,
launched a 60-second spot
that answers the question: "What does gold feel like?" Judging by the reactions of
athletes when they found out they came in first, it feels pretty good. The experience is also similar to drinking Coca-Cola with your friends. Or so the ad goes. "Gold Feelings" not only shows
athletes' emotional reactions, it also features quotes from them. Look for taekwondo star Jade Jones, water polo player Petar Muslim and hurdler Sally Pearson throughout the ad. What didn't exactly
mesh with those athlete quotes was the image of friends bonding over ice-cold bottles of Coca-Cola. The brand believes the taste of gold is something anyone can taste, so it juxtaposed athlete quotes
like, "it bubbles inside you," with a shot of the carbonated beverage. Not the same. Ogilvy Brazil
created the campaign.