• by Joe Mandese  @mp_joemandese, July 21, 2016

Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.

The new network, which launches Sept. 1, integrates FullSix with Havas’ preexisting Forward Media unit, to form a new global media services practices with operations across Europe, Latin America and the U.S.

The new entity will be headed by FullSix Group Founder and CEO Marco Tinelli, a former WPP exec known to be a nemesis of WPP chief Martin Sorrell.

As part of the reorganization, Tinelli joins the Havas Media Group’s executive committee.