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Brands Must Accept Some Responsibility For Killing Apps

  • Campaign, Thursday, July 28, 2016 7:53 AM

There are countless reasons that app downloads have slowed to a crawl, from data restrictions to limited phone space to simple fatigue. "I think the novelty of the app itself has worn off," wrote Walt Mossberg earlier this month. "We’ve reached peak app." But part of the blame surely goes to the glut of useless apps now clogging up the app store, so brands must accept some responsibility. 

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