Tremor Video, Inc. named Jeanne Houweling vice president, programmatic demand partnerships. Houweling will be tasked with growing and developing partnerships with real-time bidding-enabled demand platforms and trading desks.
Reporting to Greg Smith, SVP of programmatic business development, Houweling will be bi-coastal, spending time between the California offices and the company’s headquarters in New York City.
“Jean’s focus on expanding our relationships with other DSPs [demand-side platforms] and agency trading desks will not only strengthen our partnerships with the demand side of the business, but will also enhance our offering to publishers,” Smith stated.
Houweling comes to Tremor Video with more than 20 years of experience in the digital space. Prior to joining Tremor Video, Houweling ran her own consulting firm advising media and ad technology companies on strategy, sales, and marketing. She previously co-founded programmatic trading intelligence platform AdFin, and also spent four years as chief revenue officer of PubMatic. Houweling also held senior sales and business development roles at Microsoft and Excite.