Sizmek on Thursday announced enhancements to StrikeAd, its mobile-first programmatic media solution for brands and trading desks, and introduced a partnership with Dailymotion Exchange (DMX).
Buyers are now able to access hyperlocal and contextual video ad targeting capabilities on StrikeAd, Sizmek’s mobile-first demand-side platform. The contextual targeting has been enhanced by Sizmek’s recent integration with Peer39, offering access to page and app-level intelligence data.
The new partnership between Sizmek and DMX, the private video exchange of Dailymotion, offers additional premium in-stream video inventory, with over 3.5 billion video views per month through the platform.
“Our new video capability enables our SAAS [software as a service] buyers to purchase video alongside display by leveraging our direct integration with DMX and other leading video suppliers,” Mike Caprio, Sizmek's GM of programmatic & SVP of global partnerships, told Real-Time Daily via email.
“StrikeAd’s integration with our natural language processing engine Peer39 also allows us to add context and categories around the content advertisers will buy on a pre-bid basis, which is an important development for advertisers who have concerns about brand safety,” added Caprio.
On Wednesday, Sizmek announced its acquisition by Vector Capital for $122 million.