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Ferrero To Relaunch Thorntons With GBP4.9m Campaign

A year on from its acquisition of Thorntons, confectionary group Ferrero is prepping the brand's first TV ad for seven years to support the relaunch of the chocolate retailer. Ferrero is to invest GBP4.9m in media spend to promote the relaunch of high street chocolate retailer Thorntons. Its first TV ad in seven years will screen on 4 November, running for six weeks.

Read the whole story at Marketing Week »

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