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'The New European' Launches Advertising Auction

  • Campaign, Friday, August 12, 2016 8:30 AM

Archant, the publisher, will invite media agencies and brands directly to participate in an auction run by and Mediaforce, its national sales house. Commercial partners will be offered to bid on full-page ads and sponsorship of the "What’s On in Europe" and weather guide in the centre spread. About 20% of the available inventory is part of the auction process.

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