• by Gavin O'Malley , Staff Writer @mp_gavin, August 17, 2016

Coupons and promotions are still pretty effective -- and, somewhat surprisingly, young users are more receptive to this type of message.

When it comes to clicking on mobile ads, in fact, 19% of millennials say that coupons and promotions are their main motivator, according to Nielsen’s latest Connected Device report.

Among Gen-Xers, 17% agreed with that statement, while 14% of Baby Boomers cited such deals as their chief reason for clicking on mobile ads.

Oddly enough, consumers at both ends of the age spectrum -- Generation Z and the Greatest Generation -- say a smartphone ad’s relevance is key.

Meanwhile, millennials and Gen Z were more aligned on the question of ad experience. When using their smartphones, 44% of the former and 42% of the latter say they’re cool with ads if the content they’re consuming is free, and the ads don’t affect their mobile data consumption.

Likewise, 32% of Gen Z and millennials say they’re more likely to click on an ad that doesn’t take them away from the app they’re using at the time, or redirect them to another Web site.

Also of note, younger smartphone users seem more willing to surrender some of their personal details in exchange for free or reduced-cost content.

According to Nielsen, 55% of Generation Z and 48% of millennials are willing to take action on an ad if they’re given the right mix of branding, convenience and promotional offering.

Deal or no deal, Gen X, Boomers and the Greatest Generation are wary of releasing their personal info.