• by Larissa Faw , August 30, 2016

StrawberryFrog NY has tapped Tyler DeAngelo to be its executive creative director. He joins from William Morris Endeavor (WME).

 "We've always been in the outside lane, always reinventing ourselves to remain challengers and relevant,” says Scott Goodson, founder/CEO, StrawberryFrog.  “Tyler comes with a lot of fresh thinking proving himself with brands rooted in culture. "

DeAngelo, who reports to Goodson and is based in New York.

At WME DeAngelo worked with beer brewing giant  AB InBev,  and helped to craft projects with the NBA and Major League Baseball. He also helped to write "Hold On" for WME client Steven Tyler who included it on his latest solo album.

Prior to WME, DeAngelo was ECD at mcgarrybowen where he led the Intel and Verizon teams. Earlier he was ECD at Havas Worldwide where his clients included Sony PlayStation.