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Danish Start-Up To Challenge Media Agency Transparency In The UK

  • The Drum, Wednesday, August 31, 2016 6:11 AM
The relationship between traditional media agencies and marketers couldn't be more strained, with concerns rife over agencies not being up front about how much money they are making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an advertiser spends because it takes a fixed monthly fee will launch in the UK.

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