Commentary

Domino's Drone Pizza Delivery: 35% Foresee No Problems, 39% Don't Trust Any Drone Deliveries

Various aspects of the Internet of Things typically are greeted by at least a bit of skepticism in some quarters.

One of the most obvious examples is when we write about self-driving cars here, which draws varying degrees of commentary from readers suggesting that self-driving cars are not what the market wants or needs.

And now we’re on to pizza.

Domino’s Pizza was given the OK to start testing pizza delivery by drone in New Zealand last week.

The drone deliveries would be made to customers within a certain distance of a store.

However, only about a third (35%) of 1,000 U.S. adults surveyed think drones are capable of delivering pizza without a hitch, according to a new survey by YouGov.

On the positive side, nearly half of consumers expect the drone-delivered pizza would arrive on time and at the right address.

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As to consumers trusting that the drone pizza delivery will come off without a hitch, not all consumers are so sure. They were asked to what extent they would trust drone food delivery services from Domino’s concerning a range of factors. Here’s what they said:

  • 49% -- My order will arrive on time
  • 47% -- The drone will locate my address
  • 37% -- My order will arrive undamaged
  • 34% -- My order will arrive at the appropriate temperature
  • 32% -- The drone will handoff my order without a problem

Regarding trust, the surveyors also asked consumers to state their level of trust of drone deliveries run by various entities. Here’s their trust level:

  • 38% -- Amazon
  • 23% -- U.S. Postal Service
  • 20% -- Google
  • 19% -- Walmart

More than a third (39%) said they would not trust a drone-based delivery system to work, no matter who it came from.

2 comments about "Domino's Drone Pizza Delivery: 35% Foresee No Problems, 39% Don't Trust Any Drone Deliveries".
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  1. George Parker from Parker Consultants, September 7, 2016 at 7:37 p.m.

    23% of New Zealanders trust the U.S Postal Service??? 

  2. Chuck Martin from Chuck Martin replied, September 7, 2016 at 7:44 p.m.

    The pizza delivery trial is in New Zealand the survey by YouGov was conducted of U.S. adults

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