Sunsweet Growers tapped FCB Kuala Lumpur to handle its regional business. This is the first time the U.S.-based company has partnered with an agency to create a regionally driven campaign in
Asia-Pacific. New work will launch in mid-2017. The effort will focus on Malaysia, Thailand and Singapore and will be led by FCB Kuala Lumpur's head of account management, Natasha Aziz. The win boosts
FCB Kuala Lumpur's portfolio in the packaged goods space. The agency currently works with Beiersdorf, Mondelez, Mi Sedaap and Ajinomoto.
"FCB's proposal stood out as one of the best I have
received from an agency. Not only did they recognize our unique position as a consumer brand and product, but they also added great insight and value right from the start of the process," said Brad
Schuler, vice president, global marketing & sales for Sunsweet Growers.
Stateside, Sunsweet spent $4 million on measured media in 2015 and $2.2 million the first quarter of 2016, according
to Kantar Media.