• eMarketer, Tuesday, September 13, 2016 10:04 AM

Research firm eMarketer, in its first programmatic media forecast for Germany, projected that the programmatic digital  market will grow by more than 24% this year to reach $885.34 million. By eMarketer's projections, that accounts for 41% of all digital display advertising. The firm estimates that next year more than half (54%) of all digital display advertising in Germany will be traded programmatically. In addition, eMarketer projects that by 2018, the programmatic digital display ad market in Germany will reach $1.55 billion.

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