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Nationwide CMO Warns 'Evolve Or Become The Next Woolworths'
- Marketing Week, Friday, September 16, 2016 6:19 AM
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’. Sara Bennison started her role as chief marketing officer (CMO) at Nationwide earlier this year after completing a seven-year stint at Barclays -- weathering the storm after a major financial crisis.
