BIZ DEV: Allen & Gerritsen To Handle Marketing For Promescent

Allen & Gerritsen was tapped to handle marketing duties for Promescent, an over-the-counter spray made by Absorption Pharmaceuticals, that's clinically proven to help men last longer in bed. The agency was awarded the work, following a review that included international agencies. There was no incumbent. A&G will create a cross-channel campaign to support Promescent's fall retail launch in Rite Aid and Target stores nationwide. Additional OTC brands that A&G previously handled include Monistat, e.p.t, Certain Dri, Cystex and Anti Monkey Butt. Promescent had no media spend in 2015 or the first quarter of 2016, according to Kantar Media.
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