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Snapchat Becomes Snap Inc And Launches Sunglasses

  • The Drum, Monday, September 26, 2016 6:22 AM

Following a sweeping rebrand that saw Web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles -- a pair of $130 sunglasses with an embedded video camera. Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing moments, a mantra the company has been built upon.

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