Salesforce Announces Cloud-Based Retail Platform For In-Store, Online

Salesforce announced the newest edition of its cloud ecosystem on Tuesday, revealing the official integration of Demandware and birth of the Salesforce Commerce Cloud.  

With the holiday season just around the corner, Salesforce has revealed a new cloud-based retail platform that can be used both in stores and online. At its core is technology from the Demandware Commerce Cloud and eCommerce platform, which Salesforce acquired in June 2016 for $2.8 billion. 

Demandware will henceforth be known as the Salesforce Commerce Cloud, the newest Cloud addition to Salesforce’s Customer Success Platform. More than 1,800 retail companies already use the Salesforce Commerce Cloud, including Adidas, Burton and Puma.

“We are clearly living in the age of the customer, which has created the need for engaging, intelligent, personalized buying experiences across all channels, including the store,” writes Jeff Barnett, CEO of the Salesforce Commerce Cloud and previous COO of Demandware, in a blog post on Salesforce’s company Web site. “As part of the Customer Success Platform, retail brands on the Salesforce Commerce Cloud can transform how they connect with their customers at every step in the journey: from discovery, engagement, and transaction to analytics, community and service. Now, brands in all industries can deliver digital commerce across web, mobile, social, and in-store to make the entire experience smarter, more personal, and more engaging.”

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The Salesforce Commerce Cloud supports Apple Pay for financial transactions on mobile devices and is also embedded with Einstein, the company’s new layer of artificial intelligence that will help retailers with predictive product recommendations and analytics.  

Salesforce announced the newly integrated solution at the Shop.org conference in Dallas, with plans to introduce the new cloud solution next week at its annual Dreamforce conference in San Francisco.

 

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