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Unilever Gets An Ad Boost From Dropping Gender Stereotypes

  • The Drum, Wednesday, September 28, 2016 6:54 AM

Unilever's commitment to stop stereotyping women in its ads is beginning to pay off after the FMCG giant revealed that those brands -- including Knorr, Dove, Cif and Surf  -- that have begun to eradicate outdated portrayals of gender are growing by 30%.

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