The number of advertisers on Facebook has increased by 25% to 4 million in the last five months. Research firm eMarketer predicts
Facebook, along with Alphabet Inc. company Google, will be the major recipients of a
boom in mobile advertising dollars in the coming years. Quoting Sheryl Sandberg's CNBC interview, she noted the most important thing for Facebook advertisers is that the service measures
“all the way through” a sale.
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