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How To Be Successful At Content Marketing

Some 88% of B2B companies and 76% of B2C companies are doing at least some form of content marketing, according to the Content Marketing Institute. But that same research points to a serious problem. The bulk of people doing content marketing aren’t getting good results. Only 30% of B2B marketers say their content marketing is effective. Only 38% of B2C marketers can say the same.

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