• by Steve McClellan  @mp_mcclellan, October 4, 2016

gyro Paris has switched up its management team and moved to a bigger, modernized office space. The agency cited growth and a strategic plan to integrate with its new parent Dentsu Aegis. 

Effective immediately, the shop’s Paris office will be led by a duo including General Manager Nathaël Duboc and Executive Creative Director/General Manager Sébastien Zanini. gyro Paris President Didier Stora is leaving this month to pursue other projects.  

With more than 15 years of advertising agency and management experience, Duboc’s promotion after leading the business development and driving growth at the agency. He was previously Deputy Managing Director & Partner at independent shop Ailleurs Exactement, and held account management roles at Hemisphere Droit, part of Havas Group. 

Sébastien Zanini, who has a sack full of creative awards to his credit (including Cannes Lions, Effies, One Show and Club des DA) has worked on big household name brands like Volkswagen, Sony, Audi, Fnac, Mondelez, Nivea Men, and Oxford. Prior to gyro, Zanini held stints at FCB Paris, BBDO and DDB Paris. 

The new office combines an industrial sensibility with a “like home” feel-- the entrance is made through a large kitchen space, designed to allow shared moments and open discussion. 

The agency, which merged with ailleurs exactement in 2014 and became gyro:ailleurs exactement, will now be referred to as gyro Paris. 

Current clients include Danone, Oxford, Crédit Foncier, JouéClub, Zeiss, Vivescia, MACSF, GIPHAR and Canson. 

“Our team’s innovation, drive and dedication to our clients were critical to our growth and success in 2016,” said Duboc. “We’re excited to settle in to our beautiful new home and continue to ignite on all fronts with our unique business-to-people positioning.”