• by Amy Corr , October 5, 2016

Mother New York hired Corinna Falusi as chief creative officer and partner, beginning December 1. Falusi currently serves as chief creative officer at Ogilvy & Mather New York, where she is responsible for leading the creative department on brands such as Coke Zero, Coca-Cola, Amex OPEN, Tiffany and IKEA. At Mother New York, Falusi will be responsible for running the day-to-day operations of the creative department and the agency's overall creative output.

Falusi began her career at Germany's Jung von Matt, and spent nearly a decade at StrawberryFrog, in both Amsterdam and New York, where she oversaw campaigns for Heineken, New Balance, Pampers and Frito-Lay. Most recently, Falusi spent more than four years at Ogilvy & Mather NY, where she rose from group creative director to executive creative director to chief creative officer, working on Coke Zero, Coca-Cola, Fanta, Ikea and Spotify.

"We feel Corinna belongs here at Mother. She has a magical mix of talent, ambition, and soulfulness," said Paul Malmstrom, founding partner and creative chairman of Mother New York. "With her, we'll continue to bring even greater expressions of creativity to our clients."