Broadcast Grabs More Time-Shifted Viewing Than Cable TV

Broadcast network programming continues to see more time-shifted viewing -- in prime time and total day metrics -- than cable network programming.

In the second quarter of this year, TiVo Research says 26% of all broadcast prime-time programming gets time-shifted and 12% of all cable network programs, when looking at same-day viewing through seven days of time shifting.

Cable TV networks, by contrast, grabbed more live viewing of its programming than broadcast networks -- 88% to 74%.

Time-shifted viewing through three days represents the lion’s share of time shifting measured: 23% for broadcast; 11% for cable. A tiny percentage of time shifting occurs day four through day seven -- 3% for broadcast, 1% for cable.

Similar results were seen when looking at total day programming.



The CW records the greatest share of its prime-time audience via time-shifted viewing (through seven days) -- 44%. Fox is at 32%; CBS, 29%; ABC, 27%; and NBC 25%.

Highest percentage of time-shifted viewing among cable networks in prime time: MSNBC, 19%; Food Network, 15%; Fox News Channel, 12%; and USA Network and TBS, each with 12%; and CNN, 11%. ESPN scored one of the lowest time-shifting results -- 8%.

A number of scripted cable TV shows also post high shares of its audience coming from time-shifted viewing: AMC’s “Better Call Saul,” 72%; FX’ “The Americans,” 69%; USA Network’s “Royal Pains,” 62%; Comedy Central “Inside Amy Schumer,” 61%; and TBS’ “Full Frontal with Samantha Bee” saw 59%.

The biggest broadcast shows are NBC’s “Caught on Camera with Nick Cannon,” 89%; ABC’s “Jimmy Kimmel Live,” 88%; NBC’s “Dateline: On Assignment,” 87%; ABC’s “America’s Funniest Home Videos,” 86%; and NBC’s “The Carmichael Show” at 85%.

TiVo’s Media TRAnalytics analyzes 2.3 million TV homes via second-by-second viewing data.

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