Rodale Inc.'s
Women’s Health magazine has named Robin Hilmantel site director of
womenshealthmag.com.
Hilmantel’s appointment, effective immediately, marks her return to Women’s Health. She previously worked at the brand from 2013-2015, most recently as deputy
editor.
Hilmantel will be responsible for editorial strategy across Women’s Health’s digital properties and lead direction for the site’s original content.
In addition, she will oversee the creation of digital extensions for the magazine’s in-book features and Women’s Health’s social-media platforms.
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According to the company, Women’s Health has experienced 182% growth on Instagram. Page views on the Women’s Health site were up 95% from August 2015 to August
2016, according to comScore.
Hilmantel looks forward to “expanding WH’s brand audience footprint through creative edit that will drive engagement across
platforms,” according to the statement.
Hilmantel most recently launched and oversaw
Motto, Time Inc’s brand geared toward millennial women. She has also worked at
Food
Network Magazine and
Cosmopolitan.
Lisa Chudnofsky was the site director of Women’s Health since November 2014, but according to her LinkedIn account, she
has worked as head of content and customer engagement at The Vitamin Shoppe since August.