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Piers Morgan Tells Brands To Take Stances On Issues

  • Campaign, Wednesday, October 19, 2016 6:44 AM
Speaking at today‘s Mail Brands IAB Digital Upfronts, the Mail Online columnist and Good Morning Britain TV presenter said: "I like it when a brand takes a position on things. We’ve seen an evolution of the brands, I like the brands that engage with customers online and interact with them with a bit of humours. It’s part of a brand evolution and vital in this era."

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