TiVo says 54% will drop a show they have previously watched because it is too difficult to access content. Millennials -- those born between 1981 and 1995 -- spend 32 minutes a day searching for content.
In contrast, “boomers” -- those born between 1945 and 1964 -- will only dump a TV show 17% of the time. Overall the U.S. average of all TV viewers is 36%.
Research says 55% of U.S. Millennials would “pay” to simply search across all platforms -- 33% for all U.S. consumers and 8% for boomers.
TiVo was recently bought by the company formerly called Rovi Corp., which licenses electronic TV program guides/software for set-top boxes, TVs and other devices.
TiVo says Millennials watch TV and video content, on linear platforms or streaming -- 6.2 hours a day versus an overall average of 5.6 hours. Boomers watch/stream 4.9 hours a day.
The company's research came from a subset of U.S. results via an online survey of 5,500 pay TV and OTT (over the top) subscribers across seven countries worldwide. Some 2,500 interviews were completed in the U.S., and 500 interviews completed in each additional country, including the UK, France, Germany, China, Japan and India.