• by Larissa Faw , October 20, 2016

EyeBuyDirect has selected Engine Group as its full-service marketing agency following a formal review. 

Engine Group's various divisions will service this account. Deep Focus will lead creative, digital, branded content and analytics, while media will be handled by Engine Group's buying unit led by Lisa Weinstein. Engine's Moment Studio will oversee mobile and social content while co/star will develop influencer marketing.

"We’ll be targeting Millennials, and messaging will build on driving awareness of EyeBuyDirect as an e-retailer of fashion-forward prescription and sun eyewear," says Zoe Church, global CMO, Engine Group.

"We want to inspire consumers to think of eyewear for fashion, not just function. The variety of affordable styles allow you to own multiple pairs, the way you would with any other accessory like shoes or jewelry."

Founded more than a decade ago, EyeBuyDirect sells both prescription and non-prescription eyewear designed in-house, ranging from sunglasses to computer glasses. EyeBuyDirect has operations in the U.S., China and Singapore and sells its products globally.