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YouTube To Focus On Premium Content

  • Campaign, Friday, October 21, 2016 8:31 AM

Speaking at YouTube’s IAB Digital Upfronts event, head of brand and solutions at Google, Alison Lomax, said the video channel would launch new sports packages on Google Preferred, which identifies YouTube’s premium content. There will be two types of packages, one based on "behaviours" and one based on "moments". 

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