Geico is extending its multiyear partnership with International Speedway Corporation, operator of 13 motorsports facilities.
Geico will continue its entitlement for the Geico 500 at Talladega Superspeedway as well as its Campground naming rights at eight ISC motorsports facilities.
Debuting for NASCAR's Chase double elimination weekend (Oct. 21-23), Geico will provide naming rights to Talladega's Restart Zone. Beginning in 2017, Geico will take ownership of this area at 10 additional ISC tracks, as well.
The insurance company's sponsorship of the Geico 500 at Talladega will run through 2019, the year the 2.66-mile venue will celebrate its historical 50th anniversary. Next year's Geico 500 is set for May 7. Geico has been an entitlement partner with Talladega Superspeedway since 2014.
The Geico Restart Zone will add brand visibility to an area just prior to the start / finish line indicating where the race leader is allowed to accelerate when the race is beginning or continuing following a caution.
Geico will be represented at 11 of the Company's tracks beginning in 2017, including Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International.
The company's signage will be seen not only by guests in attendance, but those watching the broadcast as well.