REVOLVING DOOR: Maria Smith Promoted To ECD Of M&C Saatchi LA

M&C Saatchi LA promoted Maria Smith to executive creative director. Smith has been a creative director, associate creative director and copywriter for 12 years, nearly ten of them with M&C Saatchi LA.

Smith began her creative career as a copywriter at TBWA\Tequila, with a focus on digital advertising. She then moved to TBWA\Chiat\Day, where she worked on Nissan, Infiniti, Sony and Energizer. While at M&C Saatchi, she has contributed to award-winning campaigns for the San Diego Zoo and Epson.

"It's an incredibly exciting time to be stepping into this role," notes Smith. "We're living through a really interesting moment right now. We're in the middle of an election cycle unlike any other. The world is changing. And advertising is changing. A lot of people see a future that's full of challenges, but I also see it as full of opportunity. I'm looking forward to being at the forefront of that charge as ECD, and working alongside a passionate and talented team that's committed to taking M&C Saatchi to the next level."



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