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French Consumers Trust Branded Email

  • eMarketer, Wednesday, October 26, 2016 11:33 AM

More than four in five internet users in France said they opened a marketing email because they trusted the brand sending that email, according to a June 2016 survey conducted Syndicat National de la Communication Directe (SNCD). But there are other incentives marketers can use: About 60% said they might open an email from a marketer if it offered a customer benefit or promotion.

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