“This position was created to take full advantage of the synergies between Bonnier's traditional legacy media properties and the company's live events,” Evans told Publishers Daily in an email.
“Today, more and more companies and their associated agencies are looking for 360-degree complete marketing programs involving traditional media, digital, social, database marketing and live events to reach their customers.”
Evans is chairman of the board for the Speciality Equipment Market Association (SEMA). He was previously EVP/COO of Luken Communications, a national television network provider.
His new role is effective immediately. Evans will be in charge of marketing sales strategy for Bonnier Corp.’s portfolio of events. He will develop multichannel programs for national accounts and drive program crossover among all experiential, print and digital properties.
“My top priority in this role will be to unify our marketing and sales efforts to provide complete marketing solutions for our existing partners, as well as new partners who join us,” Evans said.
Evans previously worked in automotive, motor sports and off-road media and events with positions at Conde Nast, The Promotion Company—Family Events (now a division of Bonnier Corp.) and The Enthusiast Network, formerly Petersen Publishing.“Coming to Bonnier is a lot like coming home to me. I've already worked on several of the Bonnier brands and more than a dozen of its events,” Evans added.