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90% Of Marketers Have 'Poor' Media Training

Despite widespread controversy around the way agencies handle media and rebates, marketers are still poorly trained when it comes to media planning and buying.  Just 9.4% of marketers and agencies believe their current media training programmes are at ‘satisfactory’ levels, according to a new report by ID Comms, which polled 117 senior executives at agencies and brands.

Read the whole story at Marketing Week »

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