- The Drum, Friday, October 28, 2016 6:27 AM
Snapchat is “a phenomenon with momentum” while “Pinterest is less intuitive” to the needs of fast-fashion brands, according to the customer director at River Island
following experiments with its media mix over the past two years. The retailer is in what, until lately, has been the rare position of having a strong in-house creative and marketing team.
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