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Twitter Joins In The Battle Of The Bots

  • The Drum, Wednesday, November 2, 2016 7:46 AM

Twitter has joined the battle of the bots, announcing the launch of several new features designed to encourage brands to use it as a customer service platform. The social network has ramped up the tools it offers to companies using its direct messaging function in order to reach customers. The fresh features include the introduction of automated "welcome messages" and "quick replies."

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