CMOs are the first to get fired if a business fails to hit its growth targets, according to a report from Accenture Strategy. It found 50% of CEOs see CMOs as the primary driver of disruptive
growth. But if a company does not achieve that growth, 37% of CEOs said the CMO would be first in the firing line. Chief sales officers at 34% and chief strategy officers at 29% were next in line.
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